Does your website disclose its AI the way the law now requires?
If your site runs an AI chatbot, an AI assistant, or publishes AI-generated content, the EU AI Act's transparency rules apply to you from 2 August 2026. We check whether you're disclosing AI correctly - and hand you the policy and staff-training templates you need to cover the rest.
If you use AI on your site - or in your business - yes
You don't have to be a tech company. Most of the AI Act is about high-risk systems that won't touch an ordinary business. But two duties reach almost every SME that has adopted AI, often without realising it.
AI transparency on your website
If people can interact with an AI system on your site, they must be clearly told they're dealing with a machine - and it has to be obvious in the interaction itself, not buried in your terms. AI-generated images, text, audio or video must be marked as artificially generated.
Typical triggers: an AI chatbot or "virtual assistant", an AI booking or support widget, AI-written blog content, or AI-generated imagery on your pages.
AI literacy for your staff
Any business that uses AI - even everyday tools like ChatGPT for marketing copy - must ensure staff have a "sufficient" level of AI literacy: what the tool does, where it fails, how to spot a wrong output, and how to handle data responsibly. There's no exam; a short written policy, a staff briefing, and a record that you did it is enough.
The catch: almost no SME has done this yet - and it's already law, with no grace period.
Two parts: an automated scan, plus your governance pack
The website transparency scan runs automatically as part of your audit. The governance pack is built from a short questionnaire you complete after purchase.
Chatbot & AI-assistant disclosure
We detect AI chat and assistant widgets on your site and check whether they clearly tell users they're talking to AI, in the interaction itself.
AI-generated content signals
We look for AI-generated imagery and content markers, and flag where a disclosure or content credential is missing.
AI-use register
From your questionnaire we compile a documented register of the AI tools your business uses, what for, and who operates them - your evidence of "reasonable steps".
AI-use policy template
A ready-to-adopt AI-use policy for your business, pre-filled from your answers - the core document behind the Article 4 duty.
Staff AI-literacy briefing
A one-page briefing you can run with your team and keep on file - the practical way to meet the AI-literacy requirement and record that you did.
Prioritised action list
A plain-English summary of what to fix and in what order, plus a "reasonable steps" record you can show a regulator or your board.
What this is - and isn't
We assess the AI transparency signals visible on your website and provide governance templates for the AI-literacy duty. We do not assess high-risk AI systems, and this service is not legal advice or a certification of legal compliance. For advice on your specific legal obligations, consult a qualified solicitor. Penalties under the AI Act are proportionate for SMEs - this check is about taking documented, reasonable steps, not about headline fines.
The AI Act check is built into our larger audits
No separate product to buy - it's included in the Standard and Large audits alongside the accessibility review. Your free check and the Small audit cover accessibility only.
Your free homepage check covers accessibility, and will flag if it spots an undisclosed AI chatbot - but the full AI Act check (register, policy and staff briefing) is part of the Standard and Large audits.
AI Act questions
Yes. If visitors can chat with an AI system on your site, Article 50 requires that they're clearly told it's AI - regardless of who installed it. Being the deployer of the chatbot is enough to bring the obligation to you. The good news is that the fix is usually a small, clear disclosure, and our check tells you exactly what's needed.
Headline maximums under the AI Act reach into the millions, but for SMEs the fine is capped at the lower of the percentage or the fixed amount, and enforcement must be proportionate and take the viability of small businesses into account. The realistic picture for a small Irish business is a genuine legal obligation and a reputational risk - which documented, reasonable steps are designed to address. We won't overstate it.
Ireland uses a distributed model: a new National AI Office coordinates, over roughly fifteen existing sectoral regulators acting as market-surveillance authorities - including the Central Bank, Coimisiún na Meán, and the Data Protection Commission for anything involving personal data. The National AI Office is being established by August 2026.
No. We assess the AI transparency signals on your website and provide governance templates so you can take documented, reasonable steps. We don't assess high-risk AI systems and we don't certify legal compliance. If you need advice on your specific obligations, we'd recommend a qualified solicitor - and we're happy to work alongside one.
Get ahead of the 2 August deadline
Start with a free homepage check - it covers accessibility and will flag an undisclosed AI chatbot if it finds one. Then add the full AI Act check with a Standard or Large audit.