A startup that brought us in for an outside look at its product.
What we did
We walked through AnotherTrip the way a first-time user would, step by step, noting every point where the next action was unclear or a click gave no feedback. Alongside that we audited the product against WCAG 2.2 AA.
What they got
A plain-English report: where people get stuck in the journey, which accessibility issues matter most, and a prioritised list of what to fix first and why.
"As a startup, you get so close to your own product that you stop seeing it the way a new user does. Understanding the user journey often needs outside eyes, someone who can look at the product from a different perspective and tell you honestly where people get stuck. That's what OpenDoorDigital gave us. They walked through AnotherTrip as a first-time user would and showed us exactly where the journey was unclear, in plain language we could act on straight away.
Accessibility is just as important. It's paramount for any business, not only because of the legal requirements, but because every barrier on your site is a customer you lose without ever knowing about it. The audit gave us a clear, prioritised list of what to fix and why it mattered. I'd recommend OpenDoorDigital to any startup that wants an honest look at its product."
